CHEYLYNNE

Alee is the sophisticated resort wear brand that provides jetsetting women trendsetting apparel for their swanky holiday soirees in Santorini and leisure yacht excursions in St. Barts. The yachting term alee means to move away from the direction of the wind and symbolizes both the nautical and ethereal feel of the brand. This Spring/Summer 2017 collection is … More Alee – Designer Resort Wear Brand

Wet Seal

I think I did pretty well on my first attempt…

I have found I enjoy doing croquis, however my dilettante skill level leaves me lacking in the final outcome. I struggled with achieving artistic lines that separate flat croquis from high-editoral ones. I think once I have that figured out, my croquis will better represent my initial concepts. Below are my beginning level croquis.

This exercise was a bit harder for me than the first. Matching aesthetic desires to realistic talent was difficult. As I created various designs to be used as repeat and engineered patterns, I struggled with creating something that fit the Wet Seal look I was going for. These were my best attempts, and I look … More Pattern Design in Illustrator

This is a mood board attempting to re-brand the struggling cali-teen retailer Wet Seal. The mood board alludes to quintessential southern California fun-in-the-sun whether at the beach, Coachella, or a fair. The style is young, fresh, bright with a hint of vintage Palm Springs sophistication and an air of the much obsessed teen-dream, Kylie Jenner. … More Mood Board: Re-Branding Wet Seal

My mock company, I Do ~ Threads, is an embroidered wedding accessories ecommerce. For my product, I embroidered a men’s black tie with white thread that states “Loved You First” as a father of the bride piece of merchandise. Below are images of the product from start to finish in its presentation display arrangement, the … More I Do ~ Threads (Embroidered Wedding Accessories)

     Designed to be worn slightly off a shoulder, the Sultry Poncho is a cloak-like piece that loosely drapes the shoulders and cascades down to graze the hips. The garment is an alluring statement piece to be worn while darting to-and-from life’s daily tasks or while at home to inspire a boudoir style.     … More The Sultry Poncho